Download Building Successful Online Communities: Evidence-Based by Robert E. Kraut, Paul Resnick, Sara Kiesler PDF

By Robert E. Kraut, Paul Resnick, Sara Kiesler

Author note: Sara Kiesler (Contributor)

Online groups are one of the preferred locations on the web, yet no longer all on-line groups are both winning. for each flourishing fb, there's a moribund Friendster--not to say the rankings of smaller social networking websites that by no means attracted sufficient participants to be potential. This booklet deals classes from concept and empirical examine within the social sciences which could support enhance the layout of on-line groups.

The social sciences can let us know a lot approximately tips to make on-line groups thrive, delivering theories of person motivation and human habit that, adequately interpreted, can tell specific layout offerings for on-line groups. The authors draw at the literature in psychology, economics, and different social sciences, in addition to their very own study, translating normal findings into necessary layout claims. They clarify, for instance, how you can motivate info contributions in response to the idea of public items, and the way to construct members' dedication in line with theories of interpersonal bond formation.

For every one layout declare, they give assisting proof from conception, experiments, or observational studies.The publication makes a speciality of 5 high-level layout demanding situations: beginning a brand new group, attracting new contributors, encouraging dedication, encouraging contribution, and regulating misbehavior and clash. through organizing their presentation round those basic layout good points, the authors motivate practitioners to contemplate choices instead of easily adapting a function visible on different websites.

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Zerdick et al. 1999: 155-160; Faber Novel 2007: 9). Rushkoff (2011) vermutet eine geringe Nutzerbindung an soziale Netzwerke, weil soziale „Treffpunkte“ von Trends abhängig seien: „So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them. (…)We will move on, just as we did 48 Christoph Neuberger Kriterien einer erfolgreichen Diffusion und die Motivlagen der aufeinander folgenden Adaptorengruppen wären ebenfalls zu erhellen.

Die hier getroffene Unterscheidung zwischen einer professionell hergestellten, massenkommunikativen Öffentlichkeit, die auch im Internet anzutreffen ist, und einer partizipativen, von Laien bestimmten Öffentlichkeit ist idealtypisch, denn tatsächlich gehen beide oft ineinander über (vgl. Abschnitt 4). 0“ vs. 0“) gilt es hier also zu vermeiden. Diese Einordnung sozialer Netzwerke wird unten um eine zweite Einordnung ergänzt werden: Es stellt sich nämlich darüber hinaus die Frage, welche Kanäle bisher für Kommunikation im Freundschaftsnetzwerk verwendet wurden und in welchem Verhältnis dazu soziale Netzwerke stehen (vgl.

X Öffentliche und private Kommunikation sind oft innerhalb eines sozialen Netzwerks vereint, wobei die Grenzlinie von den Netzwerk-Betreibern und den Profileignern durch Privatsphäre-Einstellungen festgelegt werden. Teilnehmer können zwischen allgemein zugänglicher und nur für festgelegte Adressaten bestimmter Kommunikation hin und her wechseln (vgl. Abschnitt 7). x Die Profileigner in sozialen Netzwerken können sich zeitlich stabil vernetzen. An die Stelle kurzzeitiger Kontakte treten andauernde Beziehungen, aus denen sich auch ein langfristiger Nutzen ziehen lässt (soziales Kapital) (vgl.

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