By Robert E. Kraut, Paul Resnick, Sara Kiesler
Author note: Sara Kiesler (Contributor)
Online groups are one of the preferred locations on the web, yet no longer all on-line groups are both winning. for each flourishing fb, there's a moribund Friendster--not to say the rankings of smaller social networking websites that by no means attracted sufficient participants to be potential. This booklet deals classes from concept and empirical examine within the social sciences which could support enhance the layout of on-line groups.
The social sciences can let us know a lot approximately tips to make on-line groups thrive, delivering theories of person motivation and human habit that, adequately interpreted, can tell specific layout offerings for on-line groups. The authors draw at the literature in psychology, economics, and different social sciences, in addition to their very own study, translating normal findings into necessary layout claims. They clarify, for instance, how you can motivate info contributions in response to the idea of public items, and the way to construct members' dedication in line with theories of interpersonal bond formation.
For every one layout declare, they give assisting proof from conception, experiments, or observational studies.The publication makes a speciality of 5 high-level layout demanding situations: beginning a brand new group, attracting new contributors, encouraging dedication, encouraging contribution, and regulating misbehavior and clash. through organizing their presentation round those basic layout good points, the authors motivate practitioners to contemplate choices instead of easily adapting a function visible on different websites.